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A social media calendar is an overview of your upcoming social media content. Social media marketers utilize content calendars for scheduling posts, managing campaigns, and evaluating their strategies.
Social media content calendars should include relevant holidays or events that relate to your audience whether it’s big holidays such as Christmas, or smaller holidays such as National Pizza Days. Anything that can create engagement with your audiences should be included and you can utilize 123RF’s Calendar Tool to find out these relevant events and celebrations.
Our Calendar tool not only informs you on the upcoming holidays and celebrations for the year, but also helps you understand these events better. We also provide you with relevant content and our AI monitors and recommends results from trending searches from our ever-growing library to help you create your better and more engaging social media content.
There are many interactive calendars in the market where teams can organize and strategize together. 123RF’s Calendar Tool can help supplement these calendars with more information on the holidays you’d like to feature on your calendar and even provide relevant images to these holidays for you to use on your social media posts.
You may use ready-made social media calendar tools in the market or create your own via online spreadsheets where you can work together with your team to strategize together and work in sync.
Social media content calendars are important because they help keep track of what and when to post on social media, which saves time and ensures that content is relevant to marketing goals. They also help plan campaigns, collaborate with team members, and track progress and performance. Overall, they help social media marketers work more efficiently and achieve better results.